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Kinamed Names Executives to Lead Global Sales and Marketing Strategy

September 19, 2016

Camarillo CA, (September 19, 2016) – Kinamed Incorporated announced today that it has appointed Roy Fiebiger as Vice President of Global Sales, and Bob Bruce as Vice President of Global Marketing & Product Strategy. Mr. Fiebiger and Mr. Bruce will each report to Kinamed President Vineet Sarin, PhD.

Mr. Fiebiger’s role reflects Kinamed’s long-term strategy to target top-line growth by focusing on geographic expansion and deeper market penetration in all regions.  As VP of Global Sales, Mr. Fiebiger will lead Kinamed’s global commercialization network, regional sales management, forecasting, sales strategy, and customer sales support.

“Roy is a proven leader who brings significant global commercialization experience to the role and understands all aspects of our business,” Dr. Sarin said.  “Under his leadership, we will strengthen our commercialization strategies and bring new ideas and energy to our commercialization partners.”

Mr. Fiebiger has more than 25 years of medical device and orthopaedic product commercialization experience.   Mr. Fiebiger joined Kinamed in 2013 and most recently served as its Vice President of International Sales & Business Development.  Prior to joining Kinamed, Mr. Fiebiger held executive leadership positions with NeuColl, Laserscope, Norian, Techmedica, and Johnson & Johnson.  While at Kinamed, Mr. Fiebiger has helped to significantly expand its international presence.

Bob Bruce’s new role reflects Kinamed’s focus on the promotion of existing and new products in both established and new markets throughout the world.  Mr. Bruce began leading Kinamed’s sales and marketing efforts in 1996 as its Director of Marketing and later as its Vice President of Sales & Marketing, and served as its Vice President of Global Sales & Marketing since 2013.  Prior to joining Kinamed, Mr. Bruce held key technical and product management positions with The Anspach Effort and Techmedica.

Throughout his successful tenure at Kinamed, Mr. Bruce has played a leading role in the development, launch, and market expansion of all of the company’s major product lines.

Kinamed is eager to explore and develop a number of new product applications and proprietary technologies in its portfolio.  “We are delighted to have someone with Bob’s experience, skill, tenacity, and leadership in this key position”, Dr. Sarin said.  “Bob will spearhead Kinamed’s marketing and product strategies by working closely with clinicians, our channel partners, and our product development team to define and deliver compelling solutions to customers in the United States and throughout the world.”


About Kinamed

Established in 1987, Kinamed is a privately held designer and manufacturer of implants and surgical instruments.  Kinamed’s products include: The flagship SuperCable® Iso-Elastic Cerclage System: a non-metallic, iso-elastic cerclage system that solves many of the inherent problems associated with traditional wire and cable cerclage;  the CarboJet® Carbon Dioxide Bone Preparation System: a proprietary device for cleaning and preparing bone surfaces during orthopedic procedures; the KineMatch® Patello-Femoral Replacement: a custom unicompartmental (partial) joint replacement designed specifically for patients with isolated, end-stage patello-femoral disease; the NeuroPro® Cranial Plating System; and the NaviPro® Surgical Navigation System.  Kinamed products are sold throughout the United States and in over 30 international markets through a network of independent distributors and sales agencies.

To learn more about Kinamed, please visit


Vineet K. Sarin, Ph.D.


Kinamed, Inc.

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